Cookie Box
Your product description should grab the attention of your potential customers by speaking directly to them and highlighting the benefits of the product.
In the example in the video masterclass above, I used the following structure:
An opening statement that includes the product keywords, talks about how the item can be used and appeals to the emotions of the customer.
Specifications and details about the product - colour, size, style, etc.
Bullet point list of the benefits of the product.
You can share more details about the product using the ‘Additional Info’ section in the Squarespace product editor, which I’ve talked about below.
Your product description should grab the attention of your potential customers by speaking directly to them and highlighting the benefits of the product.
In the example in the video masterclass above, I used the following structure:
An opening statement that includes the product keywords, talks about how the item can be used and appeals to the emotions of the customer.
Specifications and details about the product - colour, size, style, etc.
Bullet point list of the benefits of the product.
You can share more details about the product using the ‘Additional Info’ section in the Squarespace product editor, which I’ve talked about below.
Your product description should grab the attention of your potential customers by speaking directly to them and highlighting the benefits of the product.
In the example in the video masterclass above, I used the following structure:
An opening statement that includes the product keywords, talks about how the item can be used and appeals to the emotions of the customer.
Specifications and details about the product - colour, size, style, etc.
Bullet point list of the benefits of the product.
You can share more details about the product using the ‘Additional Info’ section in the Squarespace product editor, which I’ve talked about below.